1. Use the assets you have at your disposal 

If you have a smartphone with a good camera, you don’t need to invest in a professional SLR camera. Since you’re probably only shooting for digital (given the constraints of the pandemic), there’s no need to worry about the resolution!


2. Good lighting is everything

Natural light is really important when it comes to making the property look spacious and inviting. Make sure you choose to shoot on a sunny day at a time when natural light is ample. You might need to shoot different rooms at different points during the day, depending on how light enters the house.

If natural light is limited, consider using lamps and/or flood lights to complement ceiling lights.

 

after-before

 


3. Make use of furniture…and mirrors

Mirrors can really increase the depth of a room, making it appear more open and spacious. Consider hanging mirrors in narrow hallways or on large, walls with no windows and/or opaque doors. It can really help to break up the space.


4. Make sure you clean and set dress

It may sound obvious, but you need to clear your space of all personal items and declutter before you attempt a DIY photoshoot.

To make things easier, you can follow the checklist below.

- Clear the space
- Vacuum the floors and lounges
- Wipe down the windows and benches
- Polish the porcelain
- Wash and press the sheets
- Make the beds
- Fluff the pillows
- Weed the garden
- Hose the pathway
- Put out some fresh towels
- Consider flowers, candles etc.

The space should look more like a display home than a backpacker’s hostel!

 

clean house

 

5. Know your angles

In addition to shooting WIDE (i.e. taking a step back to make the room look as spacious as possible), it’s important that you shoot below the shoulder in order to get a well-positioned shot.

If the walls are not vertical and straight, it means that you’re holding the camera on the wrong angle. Ensure that you readjust until everything is vertical and straight, as distorted lines don’t look very aesthetically pleasing…or professional.


6. Make the right crops

Make sure your crops are consistent! Cropping is a good way to cut out unwanted edges and lines, but your photos still need to fit a standard size.

PRO TIP: Don’t settle for a pixelated image. It’s better to reshoot from the right angle than it is to crop a photo to the point where the resolution suffers.

 

 

img-home


7. Consider image-enhancing apps

If your images are looking a little dull, you can always turn to image-enhancing apps to add a little pizazz.

However, it’s important not to rely on these apps too much. You still want your photos to look natural, and if you edit them too much, people will be turned off.


8. Choose a hero shot

You should only use your best shots…a shot for each of the main rooms, with a hero shot (i.e. the most attractive image with the biggest selling points) at the forefront.

For some properties, the hero shot will be the exterior of the house. For apartments and studios, it’s usually the kitchen / living area. However, sometimes a grand bedroom with an ensuite and/or a beautiful view is a property’s biggest selling point.

Use your discretion! Ask yourself: What attracted you to the property as a buyer, and what do you think your prospective tenants will value most?

 

hero shot

 

 

Jas Cavanough

Author

Jas Cavanough

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